Average cost and cost basis
If you bought in several lots, your average cost is total spent divided by total shares. Your cost basis is the total you actually put in. Unrealized P&L = (current price − average cost) × shares — the on-paper gain you haven't sold yet.
Why the app number can mislead
Free data is usually the previous close (EOD), not a live intraday price — so it can differ from your brokerage app. Dividends, fees, and taxes aren't in unrealized P&L either. It's for reading the big picture, not a settlement statement.
Seeing it at a glance
Upload a brokerage CSV and TICKR lays out unrealized P&L per holding and in total, plus allocation and investing style. When a quote is temporarily missing, it honestly shows "no quote" and excludes that holding from the math — so an outage never looks like a real loss.
FAQ
Unrealized is the on-paper gain on what you still hold; realized is locked in once you sell. TICKR focuses on unrealized P&L.
No — no account linking; you just upload a CSV. Raw files aren't retained; only normalized holdings are stored encrypted.
Upload your brokerage CSV to see your real returns — free, or explore the demo first.
Explore the demo →General educational information — not investment advice or a solicitation to trade. Quotes may be previous close (delayed).